Cookie Policy of www.bettershop-consulting.com/

This document contains information about the technologies that enable this Website to achieve the purposes described below. These technologies allow the Owner to collect and save information (for example by using Cookies) or use resources (for example by running a script) on the User’s device when the latter interacts with this Website.

For the sake of simplicity, these technologies are briefly referred to in this document as ‘Tracking Tools’, unless there is reason to differentiate.
For example, although Cookies can be used in both web and mobile browsers, it would be inappropriate to talk about Cookies in the context of mobile applications, since these are Tracking Tools that require the presence of a browser. For this reason, within this document the term Cookies is only used to specifically refer to that particular type of Tracking Tool.

Some of the purposes for which Tracking Tools are used may also require the User’s consent. If consent is given, it can be freely revoked at any time by following the instructions contained in this document.

Some of the purposes for which Tracking Tools are used may also require the User’s consent. If consent is given, it can be freely revoked at any time by following the instructions contained in this document.

This Website uses Tracking Tools managed directly by the Owner (commonly called ‘first party’ Tracking Tools) and Tracking Tools that enable services provided by third parties (commonly called ‘third party’ Tracking Tools). Unless otherwise specified within this document, such third parties have access to their respective Tracking Tools.
Duration and expiry of Cookies and other similar Tracking Tools may vary depending on what is set by the Controller or each third party provider. Some of them expire at the end of the User’s browsing session.
In addition to what is specified in the description of each of the categories below, Users can obtain more detailed and updated information on the duration, as well as any other relevant information – such as the presence of other Tracking Tools – in the privacy policies of the respective third party providers (through the links provided) or by contacting the Controller.

Activities strictly necessary to ensure the operation of this Website and the provision of the Service

This Website uses Cookies commonly referred to as ‘technical’ or other similar Tracking Tools to perform activities strictly necessary to ensure the operation or provision of the Service.

Other activities involving the use of Tracking Tools

Experience

This Website uses Tracking Tools to improve the quality of the user experience and enable interactions with external content, networks and platforms.

This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them.
This type of service may still collect data on web traffic related to the pages where the service is installed, even when users are not using it.

Google Fonts (Google Ireland Limited)

Google Fonts is a font style display service operated by Google Ireland Limited, which allows this Website to integrate such content into its pages.

Personal data processed: Usage Data and Tracking Tools.

Place of processing: Ireland – Privacy Policy.

Marketing

This Website uses Tracking Tools to provide commercial content personalised according to User behaviour and to manage, deliver and track advertisements.

Some of the services used by the Owner adhere to the IAB’s Transparency and Consent Framework, an initiative that promotes responsible data processing practices in the digital advertising sector and provides Users with greater transparency and control over the use of their data for advertising tracking purposes. Users may express their preferences regarding advertising services at any time by accessing the advertising tracking settings panel directly from the cookie policy or via the appropriate link on this Web Site.

This Web Site adheres to the IAB Transparency and Consent Framework and complies with its Specifications and Policies. This Web Site uses iubenda (ID number 123) as its Consent Management Platform.

This type of service allows the User’s Data to be used for commercial communication purposes. These communications are displayed on this Website in the form of banners and other forms of advertising, also related to the User’s interests.
This does not mean that all Personal Data is used for this purpose. Data and conditions of use are set out below.
Some of the services mentioned below may use Tracking Tools to identify the User or use the technique of behavioral retargeting, i.e. displaying advertisements tailored to the User’s interests and behaviour, also detected outside this Website. For more information on this, we suggest that you check the privacy policies of the respective services.
Generally, services of this type offer the possibility to disable such tracking. In addition to any opt-out functionality provided by any of the services listed in this document, you can read more about how to disable interest-based advertising in the section ‘How to disable interest-based advertising’ in this document.

Query Click (Query Click Limited)

Query Click is an advertising service provided by Query Click Limited.

Personal Data Processed: Usage Data and Tracking Tools.

Place of processing: United Kingdom – Privacy Policy.

Storage Duration: Session Duration

How to manage preferences and give or withdraw consent

There are various ways to manage preferences related to Tracking Tools and to give or withdraw consent where necessary:

Users can manage preferences relating to Tracking Tools directly through their device settings – for example, they can prevent the use or storage of Tracking Tools.

In addition, whenever the use of Tracking Tools is dependent on consent, Users may give or revoke such consent by setting their preferences within the cookie policy or updating such preferences via the privacy widget for consent preferences, if any.

It is also possible to remove previously saved Tracking Tools, including those used to save the consent preferences initially expressed by the User, through specific browser or device features.

Other Tracking Tools present in the browser’s local memory can be removed by deleting the browsing history.

As for Third Party Tracking Tools, Users can manage their preferences by visiting the relevant opt out link (if available), using the tools described in the third party’s privacy policy or by contacting the third party directly.

Identifying Tracking Tools Settings

Users can, for instance, find information on how to manage cookies in some of the most popular browsers at the following addresses:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Internet Explorer
• Microsoft Edge
• Brave
• Opera

Users may also manage certain Mobile Application Tracking Tools by deactivating them through the appropriate device settings, such as mobile advertising settings or tracking settings in general (Users may consult their device settings to find the relevant one).

How to deactivate interest-based advertising

Notwithstanding the foregoing, Users are advised that they can take advantage of the information on YourOnlineChoices (EU and UK), Network Advertising Initiative (USA) and Digital Advertising Alliance (USA), DAAC (Canada), DDAI (Japan) or other similar services. With these services it is possible to manage the tracking preferences of most advertising tools. The Owner therefore advises Users to use these resources in addition to the information provided herein.

The Digital Advertising Alliance also provides an application called AppChoices that helps Users control behavioural advertising on mobile applications.

Consequences of refusing to use Tracking Tools

Users are free to decide whether or not to allow the use of Tracking Tools. However, please note that the Tracking Tools allow this Website to provide Users with a better experience and enhanced functionality (in line with the purposes outlined in this document). Therefore, if the User decides to block the use of Tracking Tools, the Data Controller may not be able to provide the related functionalities.

Data Controller

Via Marconi 28, Brescia (BS), Italy
P.IVA / CF 03918570981

Controller’s email address: info@bettershop.it

Since the use of Third Party Tracking Tools on this Website cannot be fully controlled by the Owner, any specific reference to Third Party Tracking Tools is to be considered indicative only. For complete information, Users are kindly invited to consult the privacy policy of the respective third party services listed in this document.

Given the objective complexity of identifying tracking technologies, Users are invited to contact the Data Controller should they wish to receive further information on the use of such technologies on this Website.

Definitions and legal references

Personal Data (or Data)

Personal Data is any information that, directly or indirectly, even in connection with any other information, including a personal identification number, makes a natural person identified or identifiable.

Usage Data

This is the information collected automatically through this Website (including by third party applications integrated into this Website), including: IP addresses or domain names of the computers used by the User who connects with this Website, URI (Uniform Resource Identifier) notation addresses, the time of the request, the method used to forward the request to the server, the size of the file obtained in response, the numerical code indicating the status of the server response (successful, error, etc.), the country of origin, the characteristics of the browser and operating system used by the visitor, the various time connotations of the visit (e.g. the time spent on each page) and details of the itinerary followed by the User. ) the country of origin, the characteristics of the browser and operating system used by the visitor, the various temporal connotations of the visit (e.g. the length of time spent on each page) and the details of the itinerary followed within the Application, with particular reference to the sequence of pages consulted, the parameters relating to the operating system and the User’s IT environment.

User

The individual who uses this Website which, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Controller (or Processor)

The natural person, legal entity, public administration and any other entity that processes personal data on behalf of the Controller, as set out in this privacy policy.

Data Controller (or Controller)

The natural or legal person, public authority, service or other body that, individually or jointly with others, determines the purposes and means of the processing of personal data and the instruments adopted, including the security measures relating to the operation and use of this Website. The Data Controller, unless otherwise specified, is the owner of this Web Site.

This Web Site (or this Application)

The hardware or software tool through which Users’ Personal Data are collected and processed.

Service

The Service provided by this Web Site as defined in the relevant terms (if any) on this site/application.

European Union (or EU)

Unless otherwise specified, any reference in this document to the European Union shall be deemed to extend to all current member states of the European Union and the European Economic Area.

Cookies

Cookies are tracking tools that consist of small pieces of data stored within the User’s browser.

Tracking Tool

A Tracking Tool is any technology – e.g. cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting – that allows Users to be tracked, for example by collecting or storing information on the User’s device.

Legal references

Unless otherwise specified, this privacy policy relates exclusively to this Web Site.